All For Wine.
Wine For All.

WarRoom acquires declining wine brands and repositions them by focusing on what customers love.  We have a winning, repeatable, and proven process to revitalize and restore heritage wine brands.

WarRoom Cellars

Headquartered in a log cabin in Santa Margarita, CA, we proudly safeguard heritage wine brands. As vintners of meaningful wines and masters of guerrilla winefare, we redefine the wine experience.  We produce in CA and Washington State through custom crush. Our reach extends beyond borders, importing from Argentina, Spain, and France.  All For Wine. Wine For All.

Success is not final, failure is not fatal. It is the courage to continue that counts.

- Winston Churchill

Our Brands

Heritage Brands

Est. 1983

For Wine Exploration

Est. 1999

Reach for the Moon

Est. 1994

Be A Good Friend

Est. 2005

Slay It

Est. 2014

The Resilience of Washington State

Est. 1999


Est. 1994

Organic Spanish Sangria

Est. 1981

Be Brave

Est. 1989

Secrets of the Central Coast

Est. 1985

Chasing the American Dream

Est. 1997

Grace and Loveliness

Est. 1996

Mountains Meet Vine

Exclusive Brands

Made with a simple, minimalist, philosophy.

“Pour yourself a glass and taste the recognition.”

-The Prestigious Chumlea Hill

A Joyful Heart is a Giving Heart

Licensed Brands

Hallmark Channel is bottling up their feel-good charm and bringing it to your glass!

The Team

Andrew Nelson

Domestic and international experience with liquor conglomerate (Diageo), beer (Firestone) and wine (Edna Valley, BV, Sterling, Provenance, Rosenblum, Acacia, Four Vines, Rabble).

Winery/brewery operations, vineyard operations, procurement, supply chain, marketing, sales and distribution.

Holds B.S. in Agri-business with minor in Viticulture and Enology from Cal Poly, San Luis Obispo.

Nicole Walsh
Director of Winemaking

Winemaker/Grower Relations/Vineyard Manager for the past 23 years in Michigan, California and New Zealand. Most notably worked closely with Randall Grahm of Bonny Doon Vineyard of Santa Cruz, CA for over 19 years. B.S. Horticulture with emphasis in Viticulture & Enology from Michigan State University.

Jeffrey Oberti
Director of Operations

Sales/operational experience in the glass container business for the last 15 years. Former VP with Ardagh Group, with strong relationships throughout all segments of the US wine industry.

Holds B.S in Agribusiness, with minor in Viticulture and Enology from Cal Poly, San Luis Obispo

Jason Dodge
Winemaking and Operations

With over 25 years in the industry as a General Manager and Winemaker. Jason is experienced in crafting leading brands like Robert Mondavi and Meiomi at top companies such as Gallo and Constellation Brands. Renowned for driving innovation, maintaining exceptional wine quality, and developing new products. He’s a passionate mentor and leader, dedicated to building and empowering dynamic teams.

Evan Nelson
Director of Sales

Operational / production experience with Channel Island Surfboards and Rabble Wine Company. Sales experience with (LinkedIn) and Wine Warehouse (2017 sales rep of the year). Holds B.A. in Advertising and Public Relations, emphasis in international sales and marketing, from Chapman University.

Barbara Smith
National Sales Manager

Barbara launched her career in the wine and food industry in 1985 at Bonny Doon Vineyard in Santa Cruz, CA, developing a keen interest in winemaking through cellar work. Over the years, she held various sales and brand management roles at prominent wineries in Paso Robles, including Wild Horse, Treana, Jackson Family Wines, and Kenneth Volk Vineyards, before returning to Bonny Doon Vineyard to oversee national sales and marketing. She holds a Bachelor of Arts in Language Studies from the University of California, Santa Cruz.

Isai Fimbres

Joining the team in 2021, Isai brings a wealth of experience in public accounting, finance, and consulting to WarRoom Cellars. A Central Coast native with a BS in Business Administration with a concentration in Accountancy from Fresno State, he is dedicated to ensuring the financial success and stability of the company.

Kori Shinn
Fulfillment and Operations Manager

WarRoom exports and DTC fulfillment, and the token “Santa Margarita local” – complete with farm-life vibes and a truck covered in mud from two years ago. Spent 12 years in Australia, where she did everything from coffee roasting to mustering cattle in the Outback. Writer, horse lover, jack of all trades, and rusty pilot with over 10 years of management experience in restaurants and small businesses.

Don Daniels

Began business career with Arthur Andersen & Co, where he earned CPA designation.

Later went on to become heavily involved in both the real estate development and agribusiness industries as both an owner and advisor.

Holds B.A. from Humboldt University and M.B.A. from Harvard University. Former HBS faculty, food and agribusiness case writer.

Ken Warwick

Creator and operator of Villa San Juliette Winery in Paso Robles, CA.

British television producer and director most noted for producing American Idol and America’s Got Talent. Has received numerous awards for his television programs including two Emmys a BAFTA, the Golden Rose of Montreux, a National Television Award, and eight Emmy nominations.

Tom Funk

Has been involved in commodities markets throughout career, including serving as Managing Director and member of management team of Morgan Stanley’s global commodities department.

Assisted with family grain farm growing up and has participated in various agricultural operations including a Central Coast vineyard.

Holds B.A. from Dartmouth College and M.B.A. from Harvard University


Dec 2020 – WarRoom and Total Beverage Solutions Aquire: Skyfall, Eppa, and Ruta 22 from Deutsch Family Brands

Nov 2020 – Hallmark Introduces Winemakers – Hallmark Channel

Sep 2020 – WarRoom Exec Named 40 Under 40 – Wine Enthusiast

Jul 2020 – Hallmark Channel Wines Launched – PEOPLE

Jan 2020 – Iconic Bonny Doon Vineyard Brand Acquired – Wine Enthusiast

Jan 2020 – Central Coast Bonny Doon Brand Acquired – Decanter

Jan 2020 – Bonny Doon Brand Acquired – SF Chronicle

Jan 2020 – Bonny Doon Brand Acquired – Wine Spectator

Jan 2020 – WarRoom Repositions The Big Red Monster Brand – Wine Industry Advisor

Oct 2019 – WarRoom announces Joint Venture with Total Beverage Solution

Jan 2019 – Lapis Luna Appoints General Manager – Wine Business

Sep 2018 – WarRoom Acquires Lapis Luna Wines – Wine Industry Advisor