– Protectors and stewards of heritage wine brands.

– Vintners of meaningful wines.

– Masters of guerrilla winefare. 

– All for wine.  Wine for all.

Est. 1983

Est. 1999

Asset 110

Bubble Butt

Asset 109

Domestic and international experience with liquor conglomerate (Diageo), beer (Firestone) and wine (Edna Valley, BV, Sterling, Provenance, Rosenblum, Acacia, Four Vines, Rabble).

Winery/brewery operations, vineyard operations, procurement, supply chain, marketing, sales and distribution.

Holds B.S. in Agri-business with minor in Viticulture and Enology from Cal Poly, San Luis Obispo.

Began business career with Arthur Andersen & Co, where he earned CPA designation.

Later went on to become heavily involved in both the real estate development and agribusiness industries as both an owner and advisor.

Holds B.A. from Humboldt University and M.B.A. from Harvard University. Former HBS faculty, food and agribusiness case writer.

Creator and operator of Villa San Juliette Winery in Paso Robles, CA.

British television producer and director most noted for producing American Idol and America’s Got Talent.  Has received numerous awards for his television programs including two Emmys a BAFTA, the Golden Rose of Montreux, a National Television Award, and eight Emmy nominations.

Financial manager with experience in commercial banking and the wine industry (senior controllership positions at BV, Hess Collection, and Oak Knoll Farming). Managed financial and accounting aspects of Robert Hall Winery acquisition (2016). Holds B.S from University of Redlands.

Operational / production experience with Channel Island Surfboards and Rabble Wine Company. Sales experience with Lynda.com (LinkedIn) and Wine Warehouse (2017 sales rep of the year). Holds B.A. in Advertising and Public Relations, emphasis in international sales and marketing, from Chapman University.

Has been involved in commodities markets throughout career, including serving as Managing Director and member of management team of Morgan Stanley’s global commodities department.

Assisted with family grain farm growing up and has participated in various agricultural operations including a Central Coast vineyard.

Holds B.A. from Dartmouth College and M.B.A. from Harvard University

Winemaker/Grower Relations/Vineyard Manager for the past 23 years in Michigan, California and New Zealand.  Most notably worked closely with Randall Grahm of Bonny Doon Vineyard of Santa Cruz, CA for over 19 years.  B.S. Horticulture with emphasis in Viticulture & Enology from Michigan State University.

Sales/operational experience in the glass container business for the last 15 years. Former VP with Ardagh Group, with strong relationships throughout all segments of the US wine industry.

Holds B.S in Agribusiness, with minor in Viticulture and Enology from Cal Poly, San Luis Obispo

Founder of award-winning design studios Proof Wine Collective and Rockpile Design. Work has been featured at SF MOMA, Food Network, NY Times, over one million cases branded. Michigander, Certified Sommelier, Adobe expert, experienced wine clerk (Sam’s Chicago) and restaurant wine buyer.

Wine club management, tasting room operations, and e-commerce at Tooth & Nail Wine Company (formerly Rabble Wine Company). Senior Account Executive managing product placement in film, television, and music with notable brands including Samsung, Kellogg’s, Gatorade, Nintendo, and Katy Perry. Holds B.S. in Business Administration with an emphasis in Marketing and minor in Psychology from Cal Poly, San Luis Obispo.

Restaurant and hotel hospitality experience.  Pursuing B.A. in Spanish with minor in Viticulture and Enology from Cal Poly Luis Obispo.

Asset 107

Dec 2020 – Acquisition of Deutsch Family Brands: Eppa, Ruta 22, Skyfall Vineyards

Nov 2020 – Hallmark Introduces Winemakers – Hallmark Channel

Oct 2020 – Bonny Doon Vin Gris #8 top 100 Best Buys of 2020, 92 pts. – Wine Enthusiast

Sep 2020 – WWE Wines Launched – Fox Sports

Sep 2020 – WarRoom Exec Named 40 Under 40 – Wine Enthusiast

Jul 2020 – Hallmark Channel Wines Launched – PEOPLE

Apr 2020 – 90 Points, Bonny Doon Cigare Blanc – Wine Enthusiast

Jan 2020 – Iconic Bonny Doon Vineyard Brand Acquired – Wine Enthusiast

Jan 2020 – Central Coast Bonny Doon Brand Acquired – Decanter

Jan 2020 – Bonny Doon Brand Acquired – SF Chronicle

Jan 2020 – Bonny Doon Brand Acquired – Wine Spectator

Jan 2020 – The Big Red Monster Moves To Paso Robles – Wine Industry Advisor

Nov 2019 – Live Interview on Liquid Lunch

Nov 2019 –  Lapis Luna Delivers Splurge Quality at Value Price – Lorri Hambuchen Column

Oct 2019 – Wildlife Wine Club on DrinksFeed: Wines That Are Protecting Endangered Species

Oct 2019 – WarRoom Ventures announces Joint Venture with Total Beverage Solution

Aug 2019 – 91 Points Lapis Luna Sauv Blanc – Wine Enthusiast

Aug 2019 – Lapis Luna Cab Great Value for Price – Pulse Drinking

Jul 2019 – 90 Points Lapis Luna Zin – Wine Enthusiast

Jan 2019 – Lapis Luna Cab, Stunning Label, Delicious Wine – Good Taste TV

Jan 2019 – Lapis Luna Appoints General Manager – Wine Business

Oct 2018 – Lapis Luna Announces CA Distribution – Wine Industry Advisor

Sep 2018 – Lapis Luna Rebranding – Wine Business Monthly

Sep 2018 – Heritage Wine Brand Lapis Luna Acquired – Wine Industry Advisor

All For Wine. Wine For All.


WarRoom Cellars
22985 El Camino Real,

Santa Margarita, CA 93453